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Epica Awards give boost to France – and WPP
This year’s Epica creative advertising awards – the 24th in the series – sprang some interesting surprises. France was the lead country – both in the number of winners and total awards – for the first...
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J&J, Hollywood and Toni & Guy – JWT hides its hat-trick win under a bushel
JWT has racked up a hat-trick of significant ad account wins on the sly recently – perhaps it’s time for that achievement to be more widely known. One of them is the global Toni & Guy business....
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Print and posters more persuasive than film at Epica 2011 creative...
Creative advertising award schemes are, by their nature, an imperfect guide to reality. If your agency doesn’t enter, your work doesn’t get considered; on the other hand, those who do enter and win may...
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McDonald’s – the brand the world loves to hate
Just lovin’ it? You may be, but you can bet they aren’t. No matter how hard it tries, the world’s biggest restaurant chain by revenue simply can’t strike the appropriate note in its advertising...
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Newsweek’s Tina Brown flags Mad Men revival with retro ads fest
Creatives, sharpen your pencils. Tina Brown, editor of Newsweek and The Daily Beast, has a new challenge for you. Well, not “new” perhaps; more “retro”. It’s a once-in-a-lifetime opportunity to hone...
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The jury’s out on Cannes’ creative verdict
One way or another the “C” word defined this year’s Cannes International Festival of Creativity. Naively, I came away from the ad industry’s annual Rivièra fest thinking “C” stood for Chipotle and...
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£1.7bn global ad review is creative solution to Johnson & Johnson’s money...
It would be nice to think that Johnson & Johnson’s newly announced review of its £1.7bn annual advertising spend was driven by a need for greater creative consistency. But it isn’t. Money’s the...
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Break-up of the odd couple that kept AMV BBDO on top of the league table
The decision of Farah Ramzan Golant, executive chairman of Abbott Mead Vickers BBDO, to leave the agency and become chief executive of independent production group All3Media, brings to an end one of...
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Avis drops classic ‘We try harder’ tagline – and a clanger with new ad campaign
Remember when Sir Richard Branson stole the national flag for his own airline after British Airways said it didn’t want it any more? Well, there’s a similar golden opportunity beckoning for any cheeky...
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Richard Pinder launches global network with Maserati as a client
After years of being a jet-setting senior suit in someone else’s service, Richard Pinder has decided to go global on his own account with the ambitious launch of international network The House...
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Fallout from the Publicis/Omnicom merger
By Richard Pinder When first hearing the Publicis and Omnicom merger rumours you could have been forgiven for thinking it to be some silly season gossip. But as we know POG is not a passing fancy, it...
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